Vacancies
Online Marketing Coordinator
Online Marketing Coordinator required by FTSE 100 employer to operate from their offices in Bracknell, Berkshire.
Core responsibilities to entail managing content, SEO, SEM and KPI's for the respective divisions websites which happen to include some of the busiest corporate websites in the UK.
This role will see you working hand in hand with the web team as well as the marketing team on the following.
- Create and edit content for keyword optimisation within existing templates for each of the IFS websites
- Liaise with divisions on content amendments
- Routine QA of the web content
- Improve organic ranking on desired keywords and implement a link building strategy
- Provide ongoing keyword and competitor analysis
- Implement, manage and measure success of SEM and PPC campaigns converting PPC to organic
- Manage KPIs including traffic, SEO/SEM stats and cost per lead
- Amend, upload and distribute press releases
- Investigate social media opportunities such as Blogs, You Tube, Twitter and Facebook
- Ensure that the elements of a project are delivered on time and within budget
- Any other tasks/duties as and when required by your line manager
Knowledge and Experience:
* Commercial Experience of working in an online environment
* Good understanding of the entire web development cycle
* Experience of web development tools and content management systems, ideally Rhythmyx
* General understanding of web technology including HTML
* Experience of Google Adwords and Google Analytics
* Able to manipulate and source images - Photoshop skills
* Good understanding of Meta data and keywords
* Experience of using MS Office
