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Digital Content Specialist

City of London, £45K + Benefits – 1 year fixed term contract
Permanent
Reference: RC7683

Digital Content Specialist is required by a leading financial services organisation to work across their multiple websites/ brands. You will be responsible for creating and optimising new content as well as reviewing existing content to ensure it is fully optimised and on-brand. Working within a multi-disciplinary creative team you will also assist in educating stakeholders regarding the importance and power of good content. This is an excellent opportunity to join a thriving and rapidly expanding organisation.

 

Key Responsibilities:

  • Author and publishing content within the CMS
  • Ensure all content is fully optimised for search engines, following the latest in best practice and user experience
  • Make sure all content is factually correct, on-brand as per Tone of Voice guidelines, consistent and approved by all parties (stakeholders, legal and compliance teams)
  • Help to evolve the content strategy based on data and feedback, and champion with other areas of the business
  • Help with the creation of a Content Creation Training Curriculum, supporting with education, guidance and training in best practice approaches to content across all channels (SEO, websites, social media, email etc)
  • Work with our internal teams and agencies to bring concepts and ideas to life
  • Write articles, edit existing content, and share best practice for live sites and other projects that may arise
  • Provide insight into what type of content works on various social / digital platforms
  • Monitor the emergence of new platforms, technologies and content formats and offer insights into tactics that will increase engagement
  • Implement and report on KPIs for all content created to support regional marketing and sales objectives
  • Analyse data and analytics insights to design, manage and optimise the digital customer experience through a ‘test and learn’ approach
  • Maximise brand visibility through SEO content, resulting in increased organic site traffic

 

Key Experience and Skills

  • Experience in digital content creation and editing, underpinned with a thorough understanding of on-page SEO
  • Experience working with a CMS such as Drupal, Umbraco, AEM and using dynamic content, segmentation and personalisation
  • Proficient in the use of digital tools and interpreting data to turn it into actionable insight to improve the customer experience
  • Delivered customer experience initiatives, with clearly identifiable impacts
  • Excellent stakeholder management with strong communication and influencing skills
  • Self-starter and results-driven with the ability to plan and prioritise workload, managing multiple workstreams and stakeholders concurrently in a fast-paced, deadline-driven environment
  • Confident communicating professionally with stakeholders and able to adapt to language and cultural barriers, in order to meet briefs and gain stakeholder buy-in
  • Strong command of the English language with excellent written, editing and proofreading skills - detail-oriented
  • Minimum 5 years’ experience in digital content creation
  • Good all-round digital marketing and communications experience, including awareness of best practices and standards such as accessibility, usability, SEO and other web standards.

 

For a fully consultation on this pivotal role, please send your CV to Arc IT.

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