Channel Marketing Manager – Print Acquisition

The Role:

A Channel Marketing Manager is sought by a Brighton-based health assessment organisation. You will work collaboratively with the wider marketing team to ensure consistency in their brand and messaging. You will be responsible for managing, planning, and implementing their monthly B2C Direct Mail marketing campaign. Therefore, experience in creating and implementing marketing campaigns (preferably print) is a must-have.

Key Responsibilities:

• Compose a new direct response marketing campaigns and implementing strategies to engage different audiences with a focus on print acquisition
• Writing effective sales copy to drive sales and engage customers using proven writing techniques to develop campaigns that generate sales, working towards agreed KPIs for every campaign
• Assisting with customer journey reviews, including emails and letters, to optimise the CRM strategy
• Employing a test-and-learn strategy, constantly searching for improved results
• Working closely with key agency partners to deliver plans
• The above isn’t an exhaustive list, and there will be the opportunity to get involved in wider marketing projects as the business continues to grow

Key Requirements:

• Have the ability to think creatively and problem-solve
• Have strong Microsoft Office skills, particularly Excel
• Have a proven track record of creating successful marketing campaigns using the full marketing mix
• Have experience working with email marketing platforms (desired, not essential)
• Have experience working with print media (strongly desired, although training will be provided)
• Be a team player with excellent written and verbal communication skills
• Have excellent organisational, planning, and time-management skills with exceptional attention to detail
• Have experience of A/B testing and the ability to use data to inform decisions in a results-driven way

For a full consultation on this role please email your CV to Arc IT Recruitment.